Jojo

Gaters

Professional Experience

University of La Verne

• Campus Activities Board Executive Co-Chair
  
• Campus Activities Board Concerts Chair
  

marketing SKills

Social Media Management

• Instagram, Meta, X, LinkedIn, Pinterest
• Experience with Sprout Social and Hootsuite
• I learn the audience, study the competitors, and engage with the audience to build a strategized approach to social!
  

Meta Ads

• Successfully optimized Meta Ads at Urban Plates for Instagram and Meta social posts, resulting in a notable 30% year-over-year increase in engagement rate
  

DefenAge Skincare

• Incorporated dermatologist advice
• Prioritized product education
• Engaged skincare influencers
  

Urban Plates

• Successfully incorporated humor in messaging to engage Millenial and Gen Z community
• Introduced brand to Tik Tok for increased organic reach
• Increased YOY paid engagement rate by 30% with no added budget
  

contenT Creation

• Graphic design via Canva, Photoshop, and Illustrator
• Video editing via Adobe Premiere
• Product and food photography
  

Graphic Design

Website

Social & Email

Video Editing

Click image to play!

Food Photography

Product Photography

Copywriting

• Social Media
• Email Marketing
  

• Humourous voice
• Highlight new menu item
• Timely to holiday
• Showcase accessible price point
  

• Trendy hook
• Educate about product ingredient
• Compare to industry competition
• CTA to increase community engagement
  

• SEO-focused Website Copy
  
• Copy Editing
  

Project Management

• Implemented Asana for DefenAge marketing team
• Trained leadership, oncoming members, and external departments in Asana
• Designed campaign workflow templates to ensure deadline punctuality
  

• Managed and communicated directly with 7 clients of different verticals such as mental health facilities, SUD rehabilitation centers, law firms, and high-technology e-commerce
• Lead a cross-functional team of 24 to ensure the success of projects and campaigns through the Monday CRM
• Developed roadmaps, timelines, and fostered inter-departmental communication between 5 departments
  

Email Creation and Analytics

• Wrote content and designed emails via Drip ​for specific segments
• Made weekly Drip analytic report to drive ​campaign strategy
• Built emails from scratch on Mailchimp
• Wrote SMS campaigns for Klayvio
  

Notable Projects

LFTR

• Managed timelines and creatives for: UI/UX design, website implementation, social media, and blog writing
  

Hypha Labs

• Managed timelines and creatives for: UI/UX design and website implementation,
  

Freelance Projects

Invest With Key

Luscivo

Lezat

• Managed LinkedIn, Instagram, and Tik Tok accounts via Hootsuite
• Edited video content for Tik Tok and Reels
  

• Designed and set up small business website via Shopify
  

• Simple logo design
  

Testimonials

Steve Greer - Urban Plates Chief Marketing Officer

"I want the UP Marketing team to be really good at spotting and developing talent. Jojo ​is proof of this success. She's made a big difference."

Natalie Reyes - Urban Plates Marketing Assistant

“ To say it was a pleasure to work with Jojo is an understatement. I was lucky enough to work very closely with Jojo in my first corporate role at Urban Plates. She is dedicated, passionate and driven- impressing me every day with her ability to manage many complex projects simultaneously while also remaining composed. I'd recommend Jojo for any position and am incredibly grateful to have worked with and learned from her!”

Hobbies and interests

marketing is the bridge between the product and the customer. My job is to make sure they enjoy the journey and keep coming back.

Let’s Chat!